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What is eMAM?

eMAM is a powerful media asset management platform that provides an online proxy library of digital content with powerful tools accessible from any web browser, Android tablet, or iPad. It manages the native resolution content in storage and archive in one or more on premise or cloud locations. With a series of best-in-breed integrations, eMAM can provide complete, integrated media workflows. Systems can scale from a few users up to tens of thousands.

Online Library

eMAM provides an online proxy library for all content accessible from any web browser or connected device. Managed content includes all current and historical digitized content (assets): video, audio, images, and documents, in one or more locations, whether in local storage tiers, in the archive, on the shelf, or in the cloud. Proxy copies can be quickly shared and browsed worldwide from any internet connection – office, studio, home, internet café, library.

Collaboration Tools

eMAM provides a variety of tools for online collaboration for tagging, editing, commenting, sharing, review and approval, distributing, and publishing. eMAM has granular permission settings, so users are given access to only their allowed content and appropriate tools. Content can be shared within the system or externally through email, social media, or digital delivery.

Storage Management

eMAM directly manages the original/native content in any location, directly from the web interface. Users can deliver the content in any needed format or codec as needed, with automated delivery from the most appropriate onsite or cloud location. Using email notifications, even content sitting on the shelf can be effectively managed. Content can be stored in different storage and archive tiers to balance usage needs with pricing and accessibility.

Archive Management

eMAM directly moves content into or out of the archive from the web interface, including LTO archive management systems from XenData, SGL, Atempo (ASG), Archiware, 1Beyond, Front Porch Digital (Oracle), Quantum, Spectra Logic, and QStar running ODA or LTO drives or robotic libraries from Spectra Logic, HP, IBM, Quantum, Overland, Qualstar, and others.  Such archive management systems make possible hugely scalable systems at attractive price points, long term storage stability, and centralization of storage. LTO has become the archive standard, certified for 30 years of storage. With the LTFS (linear tape file system) specification, LTO tapes are readily interchangeable between systems and are self-describing, so there is no vendor lock in-dependency on proprietary tape drives, formats, or software. eMAM retains proxy copies to power search, browse, and collaboration for all of the archive content.

Workflow Integration

eMAM connects internal systems together to provide a complete seamless internal workflow. It ties together multiple disparate systems together with a series of best-of-breed systems and technologies as detailed at empressmam.com/partners and later in this document under Why eMAM/Extensible.

MAM vs. PAM vs. DAM

All three of these system types help organizations manage and use digitized assets. Production Asset Management (PAM) systems are focused on the creation of digital assets for production and editing staffs. These PAM systems tend to be localized in these departments, with little access to other members or departments of an organization or to outside stakeholders. They are marked by tight integration with editing and production systems and (traditionally) localized deployment.

Digital Asset Management (DAM) systems tend to be focused on tools for processing and handling text and graphics. They can provide universal access and enterprise-level scaling. They generally have rich tool sets for handling these assets, such as print publishing and layout. They have limited functionality for videos, and may or may not make proxies of video content. Media Asset Management (MAM) systems provide universal and enterprise-wide access to content with full tool sets for all types of content, especially video. They generate proxy copies to allow for easy collaboration and the use of large native resolution video files. eMAM has both PAM and MAM features.

Why do organizations need MAM?

Redundant and manual processes take too much time and effort for understaffed modern organizations, especially those facing the budgetary constraints and tight deadlines of modern broadcast and publishing organizations. IT support and staff training for multiple disparate systems is an additional cost and challenge.

Informational Silos

Content for an organization may be stored in many disconnected locations, so staff and customers may not be able to easily access important content, if they even know it exists. The organization may miss opportunities to repurpose and monetize its content, sometimes even spending precious resources to recreate lost media.

Storage issues

Many organizations store content on hard drives, which link to only one computer, can crash, or can get misplaced at any time. Centralized storage provides a better solution for collaboration, but high speed shared (tier one) editing storage is expensive and quickly fills. Organizations need systems to move content to less expensive storage tiers and to long term archive to better protect content and save money.

Poor control

Management may have limited ability to monitor and oversee multiple independent systems, resulting in poor oversight with limited or complicated reporting systems. An organization may lack one single point of truth, so branding information may be difficult to share and control. With multiple different systems, effective control over the use and distribution of content may also be problematic.

Delivery issues

Shipment of content on physical media results in high costs for duplication and shipping, with delivery delays and potential loss of content. Digital delivery may be slow, expensive, and difficult, manually connecting multiple disconnected systems and processes. Whenever possible, sharing and delivery of proxy files is faster and cheaper..

Why eMAM?

The benefit of the eMAM system make it a powerful tool for meeting a wide range of customer needs.


Content has become the key asset of many organizations. Organizations which can empower their staff to maximize the value of these digital assets have a key competitive advantage. With eMAM, users don’t have to be video editors or engineers to access content and contribute to projects. Non-technical staff can easily and efficiently interact with the production staff on a daily basis. eMAM can have any number of projects and bins (sub projects), which can be assigned to users. Using a browser or tablet, authorized users can find media, mark, annotate, subclip, post comments, rate, add tags (public and private), build storyboards (timelines/sequences), and organize assets into projects. eMAM projects, markers, tags, and sequences can be transferred to craft editors, and edited projects and sequences can be sent back to eMAM.

For details, please refer to:

Adobe Premiere  
Apple Final Cut 7  
Avid Media Composer  

eMAM makes review and approval workflows simple. Authorized users can select a clip and send as an internal or external approval by email. The recipient has a time restricted link to only the selected asset, and to nothing else in the system. After opening the email, the embedded HTML5 video player allows the user to comment and approve the asset. Once an asset has been (dis)approved, then the link is deactivated. Approval can launch automated processes in the system. Users can look at comments or search for approved assets. Whether for clips or edited sequences, eMAM makes the approval process simple.
For collaboration or promotion, eMAM can share links using the following methods (also see Appendix B- Sharing Options):

  • Branded email eBINs for mixed media (edited clips, promotional images, scripts, and licensing info) with optional download. Recipients need only open the email to launch the video player, or use different tabs to see images, listen to audio, or review documents; or
  • eSHARE as social media link (Google +, LinkedIn, Twitter, or Facebook) or authenticated emails with options for likes, ratings, and download; or
  • EMBED for a shareable URL or for sending a video with a player to play for a website or social media portal; or
  • YOUTUBE automated deliveries.

Workflow notifications can utilize RSS and email to facilitate communication as needed between users.

Easy to Use

One of the key benefits of eMAM is the simple interfaces, which cut time and money spent for training and support, while maximizing acceptance in the organization. A system that is only usable by technical staff would not benefit the organization as a whole: it would create a dependency for common users to rely on elite/power users. eMAM levels the playing field by making the system easy to use across the board.
eMAM has intuitive graphical user interfaces (GUI) accessible from any standard web browser - IE, Firefox, Chrome, and Safari. A simplified Director interface or the Client Interface is as simple as online shopping. Users can browse and preview assets, and then check them out in a bin for use. Users with permission can share the content via email or social media, send approvals, download the asset locally, or order copies for digital or physical delivery.
The full Director Interface has an HTML5 widget-based GUI. Most system functions are represented by widgets, which can be moved to different areas in the workspace as needed. Loaded with features (widgets), this interface could become very crowded if not for three factors. Unused widgets can be hidden from view in the widget drawer. Second, users see only the widgets they have permission to use, so a basic user will have only a few widgets. Finally, the workspace designer can set up predefined workspaces for different groups of users (e.g. ingest group), with the widgets preset in a logical layout that best meets the needs of that group. The Director Interface also features language localization, so the language of the interface tabs will match the language used for the internet browser: Chinese, Russian, Spanish, etc.
The iOS iPAD app is available in the AppStore, while the Android tablet/ smartphone app can be found in the PlayStore. The Android and iPAD tablet interfaces feature most of the functions of the Director Interface. This makes worldwide collaboration fun and easy.
The eMAM system uses API level integrations to power many integrated workflows. Users can perform many combined third-party technology workflow steps directly from eMAM. These include transcoding, archive, media management, and QC. For example, Telestream Vantage has a workflow designer that can design a complicated multistep automated workflow triggered by eMAM users using drag, drop, and one-button select. Integrations are discussed in the next section and Appendix A-Technology Partners.
Finally, simple email based interfaces for approval and multimedia eBIN and eSHARE with included video players make it easy for external stakeholders to access and use the content. No FTP or complicated systems are needed: the recipient just opens an email.

Extensible and Interoperable

eMAM is built on standard Microsoft .NET and SQL Server technologies, which ensures the long term stability of the system, shortens development times, and opens up standard tools for use with the system.   RESTful and SOAP web services for interfaces ensure easy integration with other systems or custom interfaces.  eMAM supports SOAP 1.1, SOAP 1.2, as well as HTTP GET and HTTP POST methods as web service methods and RESTful.  The eMAM digital library and eMAM functions can be used to power a customized web portal, whether designed by the Empress team, a third party/system integrator, or a client team.  Beyond included reporting tools and live dashboards, reports can be generated using SQL Server Reporting Services (SSRS).  The workflow engine can trigger a variety of workflows automatically based on defined event conditions in the system, or Empress, third party, or customer staff can write scripts to connect other systems. 
Empress has partnered with leading technology solution providers to develop seamless integrations with their products in order to offer integrated end-to-end workflow solutions. Highlighted below are many of the best-of-breed technology partners that are already integrated with eMAM. For links to additional information, see Appendix A-Technology Partners, or Click here
Any number of drop (watch) folders can be used to automatically ingest content into the system to allow “out of the box” one-step links to any non-integrated systems. eMAM can accept XML side cars to receive metadata from other systems. It also has extensive options for passing information and links through delivery, sending configurable XML, any number of variables, and JSON.
Ingest and Transfer: eMAM has integrated with many encoding and ingest technologies, including Cinedeck, Mog Speed Rail, Harmonic Pro Media Carbon and WFS, and Telestream Vantage. Command line interfaces can be easily set up for eMAM to work with third party ingest and encoding systems. In order to speed ingest and delivery of large files, eMAM can work with standard UDP technologies from Unlimi-Tech (File Catalyst), Aspera, and Signiant.
Edit: eMAM features a built-in extension panel in Adobe Premiere Pro with support for team projects and an eMAM GUI widget for Adobe Anywhere. For Apple Final Cut 7, eMAM can use XML exchange for metadata and projects. For Avid Media Composer, eMAM can work with project and assets exported from the system, or can use AAF in connection with Telestream Vantage, Marquis Medway/Project Parking/Sequence Parking, and MXF Server.
Storage and SAN management: Based on Windows Server technology, eMAM is storage agnostic. eMAM has been tested with many systems including Scale Logic Genesis, EMC Isilon, Overland Snap Scale, Facilis Terra Block, DDN, and Spectra Logic nTier Verde. eMAM is integrated with SAN management technology including Atto Celerity, Command Soft FibreJet, Facilis TerraBlock, Quantum StorNext, Scale Logic HyperFS, and Tiger Technology MetaSAN.
Cloud: eMAM can run on cloud servers and storage buckets including Amazon S3, EC2, Glacier, and CloudFront, Microsoft Windows Azure and Blob, Google Cloud, IBM Cloud Object Storage, British Telecom, NetAPP Storage Grid, and providers in the ComputeNext ecosystem.
Archive: eMAM has seamless integrations with most of the leading archive management systems. eMAM users have full access to all of the archived content from any interface, opening up a true active archive functionality. Integrated archive technologies are: 1Beyond EzStor, Archiware P5, ASG Atempo ADA, Front Porch (Oracle) Diva Archive, QStar Archive Manager, Quantum Storage Manager, SGL FlashNet, Spectra Logic Black Pearl, and XenData SX series systems.
Delivery: eMAM can transcode on demand using ffmpeg, Telestream Vantage and Harmonic ProMedia Carbon/WFS. In addition to standard FTP, UDP, and cloud delivery systems, eMAM can send content over Content Delivery Networks (CDNs).
Sharing and publishing: eMAM can send links to common social media sites including LinkedIn, Google +, Twitter, You Tube, and Facebook. eMAM can publish to online publishing platforms, including Bright Cove and Katapy. Users can also generate sharable URL links as well as embed code for an asset from within eMAM to publish directly in another system, such as a web server, blog, or social media post.


The entire eMAM product line uses the same basic Microsoft technology. Organizations can expand an eMAM system easily as needed by adding more business units, more features/modules, and more user licenses without changing the system or the user interface. Of course, more servers and storage are needed to support the processing and streaming needs of a larger system. Microsoft Server technology can deploy the system over a cluster of servers to meet needs for processing and/or disaster recovery. A clustered SQL Server database can hold immensely huge numbers of entries (the maximum database size-for entries- is 524,272 terabytes, which could reference a truly immense amount of stored assets). The eMAM system was built for enterprise class demands, currently supporting user bases up to tens of thousands. Organizations can be assured that they can avoid obsolescence: they can buy a system appropriate for their current needs, assured that the system can grow with their needs.


The eMAM system consists of the database, web services, UI applications and backend services. Message and Queuing functionalities allow these application components to be deployed in different locations to manage distributed workflows. An organization with offices in New York, London, and India can have each location managing local storage and archive, which can be accessed locally for high performance access and low latency. Through eMAM, proxy copies can be accessed worldwide through the web and tablet interfaces, with native resolution content moved or downloaded from the appropriate location when required. Organization administrators can determine the best storage and archive infrastructure to optimize the requirements for workflow, security, and access time.
Cloud systems provide rapid scalability and flexibility. Cloud offerings continue to improve in price and performance over time, so many organizations are seeking long term solutions that are either cloud based or cloud compatible. The same eMAM system can use any combination of cloud and on premise systems for storage and processing to best suit the current and future needs of an organization.
To sort and characterize assets, eMAM has both embedded metadata, technical information about an asset (frame rate, format, etc.) and user-defined custom metadata. eMAM supports virtually any metadata and tagging schema. A well-planned metadata taxonomy will pay handsome dividends in streamlining search and workflows. Major organizations may have internal teams or outside consultants to define these parameters. Custom metadata fields have numerous options including: required/optional, default value, and field type (predefined lists, free text, time code, date code, floating point, or integer). Authorized administrators and staff can add or change custom metadata fields as needed. eMAM defines metadata groups as a number of metadata fields that are associated with one or more user groups: only members of authorized user group(s) would see or edit those metadata fields. A production group may need a metadata group including camera and location metadata fields, while a shipping department may need a metadata group including weight and box count fields. eMAM also defines metadata sets of metadata groups associated with one or more projects for use with selected assets or projects.
All installed eMAM systems feature the Super Admin Console, which allows organizations to configure their own profiles for ingest, storage, archive, and delivery. As an organization changes hardware, networking, and systems over time, customer or eMAM staff can quickly and easily add or change settings.

Cost Effective

eMAM’s core use of proxy copies for collaboration, markup, review, and other uses minimizes costs associated with duplication and shipping of physical media, with the processing and transmission of native resolution videos, and with unneeded storage of multiple copies. This is especially critical as demand for content grows and as file sizes grow with the increase of video resolutions from SD to HD to 4K and beyond. Working with proxy copies saves time and money.
At the heart of the value proposition for a MAM is savings through efficiency: users can find media faster and minimize the number of manual steps users need perform. Organization can exploit the value of media that cannot be found, so they miss revenue opportunities or even may need to reshoot the video.
eMAM works on any Windows Server environment and supports almost any hardware. This minimizes the use of expensive proprietary processing and storage systems.
With eMAM, organizations can store and process content wherever they need to meet their budget, security, and access concerns. Native resolution content stored and managed at the source location can save money and time for transmission and storage, unless needed at another location for edit or broadcast. Organizations can minimize the use of proprietary high speed storage for shared editing and other near line storage, moving content to secondary storage and archive, while keeping proxy copies to power search and management through eMAM. Archived content is cheaper and more easily scaled than other storage options. eMAM can support cloud storage and processing as an affordable and flexible option that limits the need for internal infrastructure and supporting IT staff. eMAM can manage native resolution and proxy copies wherever needed.
eMAM has a product line of installed and cloud products to meet the budgets and needs of different customers. The eMAM system is inherently scalable and flexible, so it can change and grow as needs change over time, without the danger of obsolescence. With a well-defined product line, eMAM can be quickly installed and implemented without customization for standard requirements. With the Super Admin Console, eMAM or customer technical staff can easily change system settings and configurations as hardware and workflows change over time.
Using onshore/offshore staffing in the United States and India, Empress can work closely with customers and provide excellent value for both the price of the system as well as support, additional services, and any required customizations.


eMAM has many security features to protect content and manage rights. Whether users access a customized website or portal, the web browser-based GUI, or the tablet based Android or iPAD apps, eMAM controls access and permission for all of the assets.
eMAM can define how users or organizations can use their LDAP/Active Directory systems to easily and efficiently assign users into groups. User groups are assigned categories of assets and only particular permissions for system features.
A simplified Director Interface (or the Client Interface) can be a simplified browse and share interface appropriate for some users or external stakeholders. Users cannot deliver native resolution assets or perform other media management tasks. With permission, users can share links by email or social media, send review/approval links, and download content. Users can only browse content in assigned categories and for those with limited permissions, ordering delivery of requested clips for fulfillment by authorized personnel. This system could be used for branded customer microsites, stock footage libraries, or ecommerce.
The full Director Interface will display only authorized widgets (allowed functions) and categories of assets for which a user has permission: users will not see unassigned functions or assets. The HTML5 interface can be configured individually to optimize the productivity and preferences of users or groups based on their permissions and functions. An additional option is watermarking the preview, so unauthorized copies made with a camera or other technique can be tracked.
eBINs and other links shared outside the system give access to only the selected items, but does not require recipient authentication. eSHARE can be sent instead, which can require recipient authentication. Both processes have security features, including expiry dates, forwarding restrictions, open limits, and download restrictions. Approval links automatically expire after (dis)approval of the assets or expiry date, whichever comes first.
Rights usage restrictions can be specified by color coding, naming convention, or metadata tags. Usage can also be restricted by placement in (sub) categories with restricted access, only accessible to assigned user groups. Future versions of eMAM may have integrations to allow user to query outside content rights management/avails systems, which would help ensure users are not sending content to unauthorized parties.
eMAM keeps a complete history of usage by asset inside the system, and usage of external links for reporting and control purposes.

Focused and ready

Stability: The Empress family of companies has grown through its flexibility and relentless focus on meeting the present and future needs of its clients. In addition to Empress Media Asset Management, LLC (the author of eMAM), these include Empress InfoTech, specializing in customized software and database development, RealBigHits, promoting funding, sale, and distribution of content, and Empress Digital, one of the largest US distributors of media products and supplies. The Empress companies are closely held and self-financing, under the same management team since inception in 1998. Empress has offices in New York, California, and India, with system integrator and marketing partners worldwide.
Support:The Empress companies are built on a tradition of customer service. When clients buy eMAM, they also get a long term business partner and a software development partner. Empress has developed a worldwide system integrator partners to address the requirements of its customers with locally focused organizations. The current list is available at Reseller Page. It also partners with leading technology partners who have teams for local or regional support worldwide as listed at Partners Page.


eMAM supports a wide variety of workflows. Most organizations use only one or a few of the workflows that eMAM powers. Because of the extensive configuration settings in eMAM, adding an additional workflow can be as simple as putting the configuration settings in the system. Some processes may not be licensed with eMAM Vault or eMAM Publish, but these systems can be expanded to eMAM Workgroup or eMAM Enterprise by adding additional licenses: for an overview see Comparison Chart.


eMAM can initiate proxy workflows with universal collaboration, so staff can begin work soon after ingest. This reduces the need to transmit native content digitally or to ship physical media. eMAM can support hybrid storage and processing, so users can work with native and proxy content in different places: on location, in the cloud, and in centralized storage.
H.264 MP4 proxies for sharing in eMAM can be generated from any camera, local or server based integrated transcoder, or a command line trigger. Content can be dragged and dropped into the eMAM Feeder from any Windows, Linux or Mac desktop. eMAM preserves the folder structure for a P2, S x S, or other complex camera card structures, prompting the user to name the camera card so it can have a unique ID in eMAM. At ingest, the user enters tags and metadata fields, some of which can be required, and organizes content into projects and categories. The ingest progress can be monitored from the Feeder and online dashboards. If the user loses an internet connection, then the system will continue the ingest process once a connection is reestablished.
An alternative to the Feeder is the Web Uploader. Users can browse and add content of any size directly into the web interface. This easy to use option means users no longer need a local application running on their desktop.
Adobe Premiere Pro can be used to tag and log content, then the integrated Adobe Media Encoder can make required proxies. Avid Media Composer and Apple Final Cut 7 can generate XML sidecars with required media. Additional tagging and logging can occur in the eMAM system after ingest, through the web interface. Cloud integration and the web interface ensure universal access to the content for all authorized users.
UDP file acceleration based on File Catalyst, Signiant, or Aspera can be used to speed the transfer of large files to cloud or on premise locations. Also Amazon technology can provide high speed directly into S3 cloud buckets.

Recording Room

Organizations often do not have the technical staff to manage equipment when they need to record training sessions, interviews, or interrogations. eMAM has developed a specialized application to control recording from an Axis P5534 camera. From the web-based interface, users can control the motion and focus of the camera, recoding controls (start, stop, pause), see relevant information, and enter additional notes or tags. The system will put together audio from a separate microphone and enter it directly into eMAM. Preset camera locations can be configured as buttons and the interface can be customized as needed.
Within the eMAM system, authorized users can use the web and tablet interfaces to use the media based on their permissions. The eMAM system or active directory/LDAP can be used to designate eMAM user groups. The original media and any edited (redacted) material will be preserved in the eMAM managed storage and archive on premise or in the cloud. MD5 checksums can validate the integrity of the recording.
Nexidia is an additional tool to power search for recordings. The eMAM connector allows users to have Nexidia Dialogue Search index some or all of the ingested media. Users can provide a search word or phrase. The system will search all phonemes (individual elements of speech) and display when somebody probably said that word of phrase in a video with the confidence (%) that the phrase was actually spoken. A quick click will bring the user to the appropriate part of the recording.

Storage and Archive Solutions

eMAM Enterprise can provide powerful and affordable solutions to power storage and archive needs.
Storage: eMAM is a full media asset management system, which can manage content in multiple locations and types: DAS, NAS, SAN, and offline or cloud storage. eMAM is agnostic about manufacturers, so Empress can provide the right solution to fit the needs and budget of its varied customers. This allows considerable flexibility and great savings over proprietary storage systems. eMAM can manage different storage tiers, allowing an organization to balance their budget and access requirements, while still preserving easy access to all content.
Offline: The eMAM database keeps a snapshot proxy copy and metadata for all the content. If native content is stored on the shelf, staff or customers can do an online search and preview to find content and generate an order as needed. eMAM can notify a tape librarian to install or mount the barcoded drive or tape.
Cloud: Users can unlock the scalability and speed of the cloud with connectors to Amazon, Microsoft, Google, IBM, NetApp, BT (British Telecom) cloud systems as well as providers in the ComputeNext cloud marketplace. Content can be copied to localized storage locations for quick initial download/delivery and cached speeds up to 40x faster than standard http.
Archive:eMAM can manually archive any number of assets, projects, or categories, and automatically do so for inactive files after a certain number of days, or once a certain condition is met. eMAM can archive editing projects, completed material, or original camera files. eMAM can also archive directly from the Adobe Premiere extension panel. eMAM retains all metadata and proxy copies for archived files. Users can manually restore content as needed, or partially restore clips managed by SGL, Front Porch Digital, and ASG/Atempo systems. eMAM also supports archives managed by 1Beyond, Quantum, Archiware, Spectra Logic, QStar, and XenData for complete restore.
eMAM can directly manage an archive to allow accessibility while providing cost savings and security of archived assets. Expensive near line storage can be minimized because eMAM can move content directly to the archive. The eMAM web based interface will still allow complete access to archived assets for search, preview, and collaboration. As needed, eMAM can restore assets to any location, with transcoding on the fly. The online markers tab can be used to define a partial restore of only that part of a video which is currently needed, saving on time and near line storage space.


Editing is traditionally done only in the edit bay by editors. eMAM can open up the process for worldwide collaboration. The online eMAM library provides access to the entire library of current and historical content so editors and non-editors alike can find the best material for the current project, whether it is onsite, in the archive, on the shelf, in the cloud, or in other locations.
eMAM users can subclip, mark, annotate, and make sequences from the web interface. The system can move the native files, subclips, and sequences to the editor with the metadata.
For Apple Final Cut Pro, watch our Video to see how XML can be used to share clips, sequences, and markers between FCP and eMAM.
For Adobe Premiere Pro CC, see our White Paper and our Video to see how the built-in Premiere Pro panel allows full access to the eMAM library from within the editing desktop. Editors can check in, check out, localize, and lock projects to prevent editing conflicts. eMAM has extended support for Adobe Team Projects with the ability to convert between team and regular Premiere projects, and additional Get Media and Share Media buttons to streamline media management.
For Avid Media Composer 7, see our Case Study, White Paper and Video on how we can power archive workflows. eMAM has several options for media sharing into the Avid editing workflow. Marquis Project Parking can both be used to manage and archive projects. Telestream Vantage can pass AAF between eMAM and Avid editors. eMAM can also link the Avid Interplay environment with other systems.
eMAM can power review and approval workflows from the editing system by email. Users can utilize comments, markers, and other collaboration tools to provide feedback to editors. Clips or final projects can be archived directly from the eMAM system. This provides future access to the content while providing the security and cost savings of archival storage.

Review and Approval

eMAM can power web based review and approval workflows. Users can drag a clip into the approval widget or the button in the Adobe Premiere extension panel. The sender can specify recipients, a temporary password and how long before the link expires. Recipients will receive a branded email with a video player, options to approve/disapprove the media, and a submission button. After approval/disapproval, the link will deactivate, the asset status will change, and comments will be available in the web interface.
Another delivery option is to use an eBIN. These allow users to send a branded mixed-media email with a variety of templates and security options. Different tabs will display video, audio, and other content.


eMAM has tools for sharing content and for sharing links to support a variety of marketing functions.

Online Media Library

Defined or public users can have access to an online library with selective categories of content. The system can be setup so they can only order/request media, so they can share media, or whatever features are enabled for them. Common uses are:

1. Stock footage library. Videos and graphics can be available for public users. The system can be set to allow downloading of watermarked full length videos or short teasers. After browsing, users can select media and order within the system, or send an order request for offline fulfillment.
2. Brand library. Internal staff and authorized partners can have a “single point of truth” where approved brand video, graphic, and text assets can be viewed and downloaded. As branding changes, staff can quickly replace older assets with newly approved versions.
3. Client microsites. Clients can have secure access to their completed videos and graphics, or can collaborate on current campaigns. An agency could have different microsites with branding and functionality appropriate for each client.

Email Marketing

Users can send branded mixed-media emails to promote or sell content. These can be sent from a number of preset templates, or users can make their own. Security settings control access, forwarding, and downloading of the media. This gives users a secure and simple way to share media. The recipient need only open the email and hit play to watch the first video (autoplay is an option). There is a tab and carousel for videos and separate tabs for images and other media (i.e. documents).
The system is easier to use than FTP sites and gives better security than many public sharing portals and can power automated workflows. For even greater security, an eShare email link can be sent, which would require user authentication before activation. The system tracks users, plays, and comments so team members can track KPIs, view comments, etc.

Social Media Marketing

eMAM has a variety of tools for marketers to share video links to third party sites. Like other functionalities in eMAM, these features can be authorized for select user groups for select categories of assets.
Authorized users can search for assets, preview them, and drag/drop to the EBIN widget. Users can share links with a variety of social media sites: Google+, Facebook, Twitter, and LinkedIn. Destinations can be shared or personal: e.g. users can their own Facebook page or a corporate one. They also can send video links through emails or customized branded eBINs, with security settings.
Using the EMBED widget, users can get a shareable URL or an embeddable video player with a customized interface {skin) that will play the selected video on a third party website from the eMAM system.
eMAM users can send videos to Youtube three ways: through the Youtube connector, installed on the user’s computer, through Zapier, or through Telestream Vantage.

Distribution and Digital Publishing

Delivery: Finished content can be delivered to any number of destinations with transcoding on demand through FTP or with UDP file acceleration. Playable links to proxy copies can be sent as mixed media eBIN or eSHARE messages, as shareable URL links or HTML player code for website insertion on blogs, social media sites and websites. With approval, eBIN recipients and eMAM users can download in any of the preselected formats available. Collaboration and digital delivery directly from eMAM is simple and inexpensive because users can:

  • Avoid shipping hard drives, tape, and DVDs globally. This reduces costs and provides quicker responses. eMAM transcodes on the fly and for delivery in multiple locations in multiple formats.
  • Prepare demo reels or promotional campaigns with videos, audios, graphics, and documents together, and then send them to clients as emails for instant preview and optional download. Recipients can receive and use the content on any connected device.
  • Save time by enabling users and clients to download content in their preferred format.

eMAM can also manage the publishing, sale, and promotion to the entire variety of third party systems. eMAM or customer technical staff can preconfigure delivery profile destinations with an XML side car, required metadata, and other parameters so users need only change a metadata field or drag, drop, and select. eMAM allows an integrated experience for storage, processing, and publishing assets to minimize training, to minimize support, and maximize productivity. Depending on the destination platform, eMAM can bring back analytics and trend data from third party platforms to tie together different systems with metrics from direct eMAM sharing. Finally, eMAM brings a better value because organizations can selectively store and publish content in expensive cloud platforms or systems, while maintaining the bulk of content in cheaper localized storage or archive system. Supported destinations include:

1. CDNs. Content delivery networks power the mass distribution and download of content by storing and sending content in multiple cloud storage locations. These include Akamai and Limelight as well as broader cloud platforms including Amazon, Microsoft, and HP.
2. Custom web site. An eMAM user can quickly publish one or many assets with a video player to an existing website. A team from eMAM, the customer, or a third party can also develop a new interactive portal with rich media support.
3. Social media. eMAM users with permission can quickly generate embeddable links for publishing to popular platforms including Facebook, You Tube, Twitter, and LinkedIn. eMAM will extend support to other platforms in the future.
4. Distribution partners including market leaders Netflix, Hulu, Direct TV, iTunes, and more.
5. OVPs and cloud services including BrightCove and Katapy. These platforms offer standard tools for channel publishing to web and multiple channels including Roku and FireTV; managing subscriptions and ad insertions; measuring and controlling distribution; adaptive bit rate streaming; and more.
6. Packaging and processing systems. Encoding.com and other online systems can be used to generate multi format delivery. Telestream Vantage with its Post Producer and other integrated offerings can coordinate the delivery of multiple delivery packets to multiple destinations, with correct bumpers, closed captioning, language tracks, and graphic bugs.

News and Broadcast

Delivery: Finished content can be delivered to any number of destinations with transcoding on demand through FTP or with UDP file acceleration. Playable links to proxy copies can be sent as mixed media eBIN or eSHARE messages, as shareable URL links or HTML player code for website insertion on blogs, social media sites and websites. With approval, eBIN recipients and eMAM users can download in any of the preselected formats available. Collaboration and digital delivery directly from eMAM is simple and inexpensive because users can
eMAM can integrate with newsroom and broadcast systems to streamline and automate workflows. eMAM can use an industry standard MOS gateway to send media to a newsroom story created by Octopus and other newsroom automation systems. The rich metadata capabilities of the eMAM system allows journalists the ability to quickly find the best media for an emerging story. Selected content can be pushed directly to the newsroom system and linked to a MOS tagged story. This brings the powerful eMAM tools for creating and storing media across media systems and location on premise and in the cloud directly to the fingertips of news staff.
eMAM is also developing links with broadcast automation systems, so eMAM managed media can be linked directly to a playlist. Again, this brings the media management tools directly to broadcasters so they better find needed media and sequester it after use.

eMAM Interfaces

This is the key user interface, included with all eMAM systems. It is web-accessible, so it can be used by any common internet browser, with language localization for the menus to appear in many local languages, including Chinese, Russian, and Spanish. It has all of the features needed by most users on a daily basis, as detailed in eMAM Features and Functions below. This flexible, widget-based interface supports the newest development and technology features, such as the HTML5 player. Most system functions are widgets that authorized users can move to different parts of their workspaces, so individual users or user groups can have predefined workspaces optimized for their needs and preferences.


Also known as the “Old Director” interface, this interface that has a number of features and settings, most of which are now included in the ADMIN widget in the Director interface.


This is a simplified branded interface, which supports search, browse, preview, download, embed, approval, and eBIN functionalities only. With few features, it requires little or no training and support. For this reason, it is often used by non-technical staff or outside customers. Individuals who could not or would not be able to access content with complicated systems now have access to the complete library of digital content. All of the features of this interface are in the Director interface, which can easily adjust tweaked to look like this interface, so this interface will be discontinued in future versions of the system.


These iOS and Android native applications provide most of the functionalities of the eMAM system except for admin functionalities. These apps can be downloaded from the appropriate source, but then will need to be configured to work with the user’s appropriate eMAM system:
Google Play (Android)
App Store (iOS)


This native Java application can be downloaded from the Director interface INGEST widget to work on any Mac, Windows or Linux desktop. Dragging and dropping content into the Feeder triggers multi-part ingest of the content. Users can apply tags, specify metadata, and assign the content to appropriate categories or projects. This application will work locally if the internet connection is lost during upload, renewing an upload from wherever it stopped once a connection is reestablished. It also has a built in dashboard to monitor progress.

Download Manager

This interface tracks the progress of a current download and the history of previous downloads.

Super Admin

This administrative interface is used by system admin (IT staff) and unit administrators (departmental managers) to configure system settings, such as storage and ingest profiles. Super Admin users can take advantage of the large array of configuration settings to change the system parameters as needed without customization. The Workflow tab can set up automatic processes and/or notifications (trigger) if one or more conditions are met. eMAM Online users do not have access to this interface.

Premiere Pro extension panel

This is an extension panel inside an Adobe Premiere Pro CC user’s desktop that features many of the functions of the eMAM system from within the editing desktop. It supports Adobe Project for Teams. A summary of its functions can be found at White Paper.
It can be downloaded from the same network location that has the Director Interface Click Here

Desklink/Download Manager

eMAM can load the extension panel using the node.js framework. This allows the eMAM interface to interact more directly with the desktop than traditional internet browsers would allow. This allows eMAM to download entire projects or categories of assets to be directly downloaded. eMAM will continue to build tools to support this more direct interaction between eMAM and the desktop.

eMAM Features and Functions

eMAM has a wide range of features. A user may not have access to some of the features, depending on allowed permission for the user group(s) to which the user is a member of and which eMAM system is used or deployed.

The Director interface has a DASHBOARD widget that allows authorized users to check the status on various processes in the system.

General System and Asset Features

Search: Simple and advanced search capabilities can be performed on a variety of search criteria using wild cards and Boolean logic. eMAM keeps information (metadata) for all content in the database, so search can find assets in nearline storage, offline storage, storage in other locations, archive, or on physical media. Advanced searches allow users to search based on a series of parameters, which can be saved for future searches. Marker searches allow users to search for markers made somewhere on an asset. Conditional searches and filters allow users to further narrow searches, which can be saved for personal or public reuse later.
Browse: All of the assets managed by the eMAM system are displayed in the Director BROWSE widget, or users can only view assets in a selected storage location/tier. Assets can be displayed as thumbnails, filmstrips, or lists with different settings. Clicking on an asset causes information in the PREVIEW and other widgets to be displayed according to the selected asset. Assets can be uploaded to or downloaded directly from this widget.
Metadata: eMAM stores a range of information about each asset to power search. Embedded metadata is information about the asset that comes from the camera or information contained within the asset, e.g., video frame rate. Embedded metadata comes into the system at ingest and is non-editable. Custom metadata fields are defined for the use of the organization. eMAM can support any number of these fields, and more fields can be added by authorized users or from external sources. Values for custom metadata can be defined at ingest or they can be changed by authorized users in eMAM Director Interface. Users can also make any number of private (for personal use only) or public tags on assets.
By clustering custom metadata fields, eMAM can show only relevant metadata fields, and support migrations from Final Cut Server, and common standards like Dublin Core. eMAM defines metadata groups as belonging to user groups, so users will only see relevant fields. eMAM defines metadata sets as collections of groups by asset or by project. History: eMAM stores the entire history of what is done to an asset within the system. The asset history can be downloaded or printed.
Ingest: eMAM can ingest assets through watch folders, eMAM Feeder, the HTML5 uploader, or Adobe Premiere Pro. The system can define any number of watch folders: anything dropped in the watch folder will be automatically ingested into eMAM. The INGEST widget has the Uploader for direct use and the Feeder application for any Mac, Windows, or Linux desktop. Any content scanned or dragged into the eMAM Feeder application will be automatically ingested after tagging. There is a built in extension panel within Adobe Premiere Pro: any content added to an eMAM project from Premiere Pro can be automatically ingested into eMAM.
Keyframe: Users can choose which keyframe (still) of an asset is shown in the browse window. Users can select any extracted frames or upload a new one, and designate it as private or public- shown to all users.
File Versioning: eMAM can store multiple versions of an asset. Users can designate one version as the face version, which is the default one shown to users. From the FILE VERSION widget, users can look through the different versions, see in which storage/archive locations they exist, upload new versions, manage audio tracks, and manage subtitles.
Comment and Ratings: Users can make any number of general comments about an asset. Comments can be used to find assets. Ratings can be used to quickly share thoughts with others. The COMMENTS widget collects allows users to add or delete comments directly. It also can show comments made from eBINs and approval links.

Asset Proxy Features

Preview: Proxy preview limits the amount of time and money spent on transmission and download of digital media or shipping of physical media. Low resolution H.264 proxies for video are fast and easy to view from anywhere on any connected device. J-K-L keys can be used to step through content frame by frame. The preview player has options for video quality selection, audio track selection, and tools (described below) for annotation, markers, and sub clipping.
Annotate: Users can markup individual frames of a video with text, circles, and other shapes to share with other users.
Markers: Users can browse to any place on a video asset to set and name a marker. This marker appears on the browse window as a red mark. Marker labels can be searched using the marker search function. Markers made in eMAM will automatically appear on the editing timeline in Premiere Pro or Final Cut Pro 7 or delivered as wtt or srt files.
Subclip (plus Partial Restore): This feature puts labels and start (mark in) and stop (mark out) points along the length of a video. This can be used to send information to an editor as an Edit Decision List (EDL) or can be used to generate a new version of the asset (subclip) with only the marked parts. For an asset that is archived using an SGL, Front Porch, or ASG/Atempo archive, this feature can be used to partially restore the selected parts of an archived asset and deliver them to the required destination.
Timeline plus preview: Users can add any number of assets and subclips together to make an editing timeline/storyboard/sequence. Users can preview this timeline and share with Premiere Pro or Final Cut Pro editors for craft editing.

Asset Sharing Features

Review and Approval: Users can review and share one or many assets via branded emails. The recipient receives an email proxy link to review material. This proxy link can be set to expire after a specified date, or when the approver accepts or rejects the asset(s), whichever comes first. This recipient needs no training and no plugins or other tools to review the asset. Comments can be seen in the Director COMMENT widget. After review the asset status changes and the system can send a notification or trigger another process using the WORKFLOW tab of the Superadmin interface.
eBIN: Individual assets can be added to the eBIN, much like an online shopping cart. Items in the eBIN can be sent as a multimedia proxy email with customized branding and numerous security options.
Embed: Users can create a URL link to share a video with the video player that can shared by email or social media or users can get HTML code to embed the video with the player on any website. The player can be skinned for appearance and the player settings can be modified.
eSHARE:Users can a shareable link that has options to require recipient authentication, allow ratings and likes, and and download ability. There are also buttons to send the link to Google+, Twitter, Facebook and LinkedIn. This is triggered from the eBIN widget.
YouTube:eMAM can send videos to YouTube in three ways: (1) a Zapier Zap automatic link, (2) through a delivery using the Telestream Vantage social media option, or (3) using the eMAM YouTube connector workflow, triggered by a metadata change, delivery, or WORKFLOW trigger.
Download: Authorized users can download one or more assets from the eMAM managed storage to a local desktop or other destination. Available formats for download are pre-specified and preloaded in the system (native, mezzanine, and proxy formats). This can occur with UDP file acceleration. Downloads will occur from the most appropriate (closest) storage location. The download manager tracks the progress of the current download and the history of previous downloads.
Delivery: Users can deliver the asset to appropriate locations or destinations with transcoding to the appropriate format/codec. Delivery profiles are usually preset for an organization by system administrators.
Project Export: A user can export a project to an editor using XML export to Final Cut Pro or Adobe Premiere. However, Premiere users can easily use the built-in extension panel to directly access all eMAM projects, bins (subprojects), (sub)categories and sequences with markers.
Adobe Anywhere: Authorized eMAM and Adobe Anywhere users can access shared productions to which they have access. eMAM users can create new productions, view and add content to current productions, and convert productions to eMAM projects to share, review/approve, deliver, and archive. eMAM projects can also be converted to Anywhere productions. Adobe Anywhere integration is included with eMAM Enterprise and is optional for eMAM Workgroup.

Asset Group Features

Category: Assets can be organized into one or more eMAM categories and subcateogries. User groups have restricted access and permissions to categories for security. eMAM can manage all assets of a category together as needed, e.g. archive an entire category. Any number of categories and subcategories can be defined, but the system never duplicated the media.
Project:A collection of assets is grouped for a purpose, often editing, into a project. Projects can be shared with other users. They can be exported to editors. eMAM can generate any number of projects and subprojects (bins) without duplicating the media. eMAM has an advanced integration with Adobe Premiere including project check in, check out, and project locking. eMAM also has a PROJECT VERSION to track different project versions and changes that were made.
eOrder: One or a group of assets can be ordered for delivery or fulfillment. The orders will be sent as a detailed email for the appropriate person or department to complete. Orders are useful if the user does not have access to the native content or if the native content is not online. Asset orders can be generated from the eBIN system.
Archive/Restore: Selected assets or an entire project or category can be pushed to the archive from the Director interface. The database will retain metadata and proxy copies of all archived media, so these can still be found by search. Assets can be automatically archived if they are not used for a length of time. Archived assets can be restored manually, or users will be asked to restore an asset if it is required for delivery or download. The Premiere extension panel has buttons to Archive and Restore media: the system will warn a user if some of the media is used by other projects.

Unit Admin Features

Dashboard: This interface allows users to monitor various processes in the system. Individual tabs lets users track items in: Ingest, Delivery, Archive, Cloud, and Purge processes. Users can search through the assets being processed, and may allow for deletion, resubmission, or prioritization of assets.
Admin Tools: A new interface opens for authorized users to define or adjust setting for users, metadata, and tags.

Product Line

eMAM has four installed product lines: eMAM Vault, eMAM Publish, eMAM Workgroup and eMAM Enterprise. eMAM Online is offered as a cloud based option, saving clients the need to purchase and maintain their own hardware in cases where that is an appropriate solution.

eMAM Online

eMAM Online offers customers the power and flexibility of the complete eMAM system without the cost of purchasing, installing, and maintaining an on-site installed system and the infrastructure to support it (for financial implications, see blog post: http://empressmam.blogspot.com/2014/01/capex-vs-opex.html . Customers will have both Client and Director Interfaces to use and share their content. eMAM Online Customers can also use some or all of the Client features to support their own web portal.
This SaaS (Software as a Service) option stores the content in the Microsoft Azure system, which ensures security and 99+% guaranteed uptime for its infrastructure and state-of-the-art security features.
eMAM Online can use the Cloud Connector for worldwide content distribution. Cloud or CDN systems greatly speed worldwide content transmission. Downloads occur from the nearest cloud storage location to provide faster download times.
Customers control content, putting in categories and projects, assigning users and roles, control access to assets, and so forth, from any web browser.
There are two packages “Organize” and “Share”. Package details and pricing are detailed at empressmam.com/emam_online. Pricing is a function of the chosen package, number of users, storage, data transfer, media encoding, and support package provided. A calculator is provided on the site to determine pricing.
eMAM can also run a dedicated VAULT, PUBLISH, WORKGROUP, or ENTERPRISE cloud system for a particular customer. This would not the SaaS system of eMAM Online: it would be the deployment of the software with public cloud processing and storage. The customer can set up their own cloud infrastructure, it could be provided and managed by a system integrator or third party, or the Empress team can provision and run it.

eMAM Comparison Chart - also available online at http://empressmam.com/eMAM_comparison_chart.aspx

eMAM Vault

This installed eMAM system provides complete storage and archive management with most of the features of the eMAM system. Some of the eMAM system integrator partners may offer this system as a turnkey package.
eMAM Vault runs on one or two Windows servers. It includes licensing for 10 active defined users. It offers complete LTO archive library management for any supported system managed by 1Beyond, Archiware, Atempo, Front Porch Digital, QStar, Quantum, SGL, SpectraLogic, or XenData. It can also completely manage server based ingest and transcoding. It can work with cloud storage buckets or can be run entirely in a cloud system.

eMAM Publish

This system expands the tools of eMAM Vault with sharing and publishing tools: EBIN, ESHARE, etc. It includes licensing for 25 active defined users. It can used on premise, with cloud storage, or entirely in the cloud.

eMAM Workgroup

This system has all of the tools of the Vault and Publish systems, but adds support for collaborative editing (PAM/work in progress) workflows. It can add multiple business units, essentially separate systems with different branding, metadata, users, and content for organizations to use for different divisions or different external customers. It includes licensing for 25 active defined users and is usually run on two servers, one for ingest/transcoding (video processing) and the other for web services (collaboration). It has optional support for Adobe Anywhere and Nexidia Dialogue Search. This system can be purchased or ordered as an annual prepaid subscription.

eMAM Enterprise

The flagship product, eMAM Enterprise has software installed on multiple servers to provide for redundancy and scale to meet user demands. It can be configured with Microsoft standard systems to provide a full failover for security. It includes 50 active defined users, unlimited business units and all of the system features, including Adobe Anywhere and Nexidia Dialogue Search. It can be purchased or used as an annual prepaid subscription.

Industries Served
Media and Entertainment Companies

These organizations work with very large video files that need to be quickly processed, shared, edited, and delivered. Integration with a series of technology systems is needed to ensure a best-of-breed integrated and streamlined workflow, especially as file sizes and volumes continue to increase.
Acquisition: A drag and drop into eMAM Feeder ingests content from any Windows, Mac, or Linux desktop. The system preserves the folder structure of P2, S x S, or other complex camera card structure. In eMAM Feeder, the user enters tags and metadata fields, some of which can be required, and organizes content into categories and projects. The ingest process can be tracked from the Feeder dashboard, or the eMAM dashboard. If the user loses an internet connection, then the system will continue the process once a connection is reestablished. Users can also use local editing and transcoding systems to generate proxies, tag content, etc. Additional tagging and logging can occur in the eMAM system through the web interface. Users can also use the web uploader for greater flexibility.
Post Production: eMAM users can generate projects, mark, tag, subclip, and generate sequences to share with editors, so now non-editors can be involved in the editing process from any connected device. XML exchange will share information with Final Cut editors. A built-in extension panel for Adobe Premiere Pro allows full access to all current and historical eMAM managed content within the editing desktop. eMAM also allows non-editors access to the Adobe Anywhere workflow, so they can create and view shared productions, add content to productions, archive productions, and more. Avid editors can use eMAM to store and share clips, sequences, or projects. eMAM can use various third party systems for a tight integration into Avid editing environments including Telestream Vantage (for AAF) and MXF Server as well as Marquis Medway, Project Parking, and Sequence Parking. Editors can access the eMAM online library to find historical or remote content for the current edits.
Review/Approval: Editors can send a rendered clip for email approval or an entire project with stills, scripts, notes, and more as an eBIN or eSHARE of mixed media branded email. eMAM Client and Director Interfaces can be used to build client digital libraries and microsites for all current and historical content.
Delivery:Finished content can be delivered to any number of destinations with transcoding on demand through FTP or by UDP file acceleration. Playable links to proxy copies can be sent as eBIN messages, as shareable URL links, sent to social media and publishing sites, or HTML player code for website insertion can also be generated. With approval, eBIN and eSHARE recipients and eMAM users can download in any of the preselected formats available.
Archive:eMAM users can easily manually archive any number of assets, projects, or categories, or automatically do so for inactive files, (i.e. after a number of days unused). Archived assets could be editing projects, completed material, or original camera files. eMAM can also archive directly from the Adobe Premiere panel. eMAM retains all metadata and proxy copies for archived files. Users can partially restore content using SGL, Front Porch Digital, Quantum, or Atempo/ASG systems. eMAM also supports 1Beyond, Archiware, QStar, and XenData for complete restore.

Marketing and Public Relations

Engaging customers and staff with video is the key to modern campaigns, but processing, managing, and publishing the content can be an issue.
eMAM has complete support for the production and post-production processes as described above, while allowing other stakeholders input into the process.
The eMAM Client interface offers an intuitive branded microsite for clients and non-technical staff to access content from any connected device for email and social media sharing. eMAM is built on web services APIs, so it can be easily power video workflows behind any web portal.
With an online library for all current and historical content, users can easily find the best materials for current requirements regardless of location. Using the Director Interface, users can collaborate, share, and deliver content. eMAM manages the storage on premise, in the cloud, and in the archive to power workflow processes and then delivers to social media, video platforms, CDNs-to any device and any system required.
eMAM can provide one point of truth for global branding. Users can have restricted access to non-approved assets. Outdated branding can be quickly removed from circulation though the unified brand portal in a few clicks.
eMAM has a set of included reports and live dashboards to measure responses. Using standard Microsoft SQL database technology, custom reporting can be easily generated from the eMAM system or third party reporting tools.


In the face of growing demand for video for the military, security and training purposes, government agencies need powerful and secure video solutions to meet their missions.
eMAM can provide great flexibility to meet the current and future needs of government agencies. eMAM can run on any Windows Server and supports almost any storage system. The same interface can provide access to content from any number of locations.
Beyond the standard Microsoft security features, eMAM has granular permission settings to restrict access, and virtually every system feature for each asset category and user group. There are over two dozen permission settings possible for each category. eMAM can define user groups, or they can be defined by LDAP/Active Directory settings. Users will see only those features and assets that they are allowed to use.
With Microsoft Server and SQL Server clustering, the system can scale enormously. Agencies can deploy a system to meet the current needs and can expand it later as needed to meet future needs without any migration or obsolescence.
eMAM is integrated with many best-of-breed technologies to provide integrated systems. With RESTful and SOAP APIs, it can easily integrate with other current or future systems.


The chalkboard has given way to the modern interactive media experience, so the modern educator needs powerful tools to share information with students and colleagues. Using proxy copies in eMAM minimizes network traffic, redundant storage, and processing requirements. Active archive management allows access to the complete wealth of historical digital information for current requirements while minimizing current storage requirements. The open eMAM system can easily integrate with other systems to make a best-of-breed integrated combined solution.
No longer does somebody raise their hand (unless they want to do it virtually over a web presentation). Digital collaboration and social media allow content to be quickly shared and consumed.
For high school and college sports teams, the sports fan base extends well beyond the stadium. Sports fans can access current and historical game footage, additional media, and stats about the athletes. The eMAM system can be used to power a branded portal to provide an interactive fan experience.
Alums can be engaged with video content distributed by email or through branded portals.

Select Customer Solutions

A diversified multinational product corporation. NYSE symbol CL.
Contact Info: Steve Baez: Steve_Baez@colpal.com


  • Videos from external producers and partners were coming to the corporate headquarters through a variety of ways with no organization or security. Content from internal studio staff was difficult to manage and repurpose.
  • Legacy content on physical media was virtually inaccessible to staff.
  • It was challenging and inefficient to share video through the corporate intranet and across multiple devices.

Solution: eMAM Enterprise

eMAM Feeder is installed on local desktops for external producers and partners to drag and drop their finalized content for ingest with required metadata tagging and organization.
A centralized SAN managed by eMAM serves as a central repository for the content and the metadata. Content access and other permissions can be controlled based on approval status and departmental requirements.
All staff worldwide log into their email portal with LDAP/Active Directory for direct access and use of authorized videos. The eBIN feature is used for internal video posting and sharing. Video content is streamed correctly to the user based on their connected device.


  • Vendor and partner videos are now transmitted securely and are effectively managed.
  • Legacy content becomes widely available for staff use as it becomes digitized.
  • Intranet video sharing time among staff reduced from 2 weeks to a few minutes.
  • IT no longer needs to support multiple different video systems and platforms.
  • Video use has skyrocketed throughout the organization which increased user interest and participation.

A cable television network owned by Turner Broadcasting
Contact Info: George Mulholland: George.mulholland@turner.com


TruTV was shipping video tapes, hard drives, and optical media worldwide and using various portals to send videos, images, and documents to support their international sales efforts.
They required a portal that could unify their distribution efforts in a faster, cheaper, and more secure fashion. For users worldwide, it needed to be simple to learn and to support.
With a download option, the system needed to minimize international latency.

Solution: eMAM Online

TruTv used an online SaaS account to host all the required material.
The Client Interface was simple for users. The eBIN functionality allowed them to select required media, set security and download permissions, and then send to single recipients or an address book of users by email.
The eMAM Amazon S3 cloud connector speeds up download time for global users 25x for an initial download.



  • Individual dealers could not access product information.
  • Individual dealers could not update pricing information to the website.
  • The company did not have an effective brand portal for distribution of approved content.
  • The company needed a compelling interactive website for engaging customers and bringing in sales.


A Custom Catalog Management System was built to provide secure access to product information. This was used to power ecommerce on the corporate website, including modules for price updates, transaction processing, and fulfillment management.


  • Created a compelling interactive web experience to engage and inform customers, driving sales.
  • Allowed dealers access to vehicle and accessory information and marketing collateral.
  • Allowed dealers to manage online pricing, process online orders, and manage stocking levels.
  • Allowed corporate to manage product information and collateral.
The Quintillion

Quintillion develops digital journalism for mobile consumption in India.
Contact Info: Mohit Sardana


Staff struggled with using over 800 clips ingested daily and historical content to quickly produce quality content. Authorized staff needed to quickly find the best content for editorial use.

Solution: eMAM Vault

The system provided secure access to content with permissions set by department. It allowed users to easily search, browse, collaborate, and manage media.


  • The system saved valuable time and staff labor in a time-sensitive environment.
  • The organization no longer needs to buy media: it now licenses is content to other organization.
Other Customers

Gujarat Government, India

This is a very high profile project, where the system handles the video content of the provincial government, including the video of the current Indian Prime Minister. They have worked with a local system integrator to put together eMAM Vault with NLE systems, SAN storage, capture/ingest stations, and a robotic LTO library system in a highly secured environment. The built-in eMAM extension panel in Adobe Premiere Pro allows the users to capture the content from DVCAM, U-matic and Betacam tapes using a connected Matrox card for ingest directly to eMAM with metadata tagging. This clip is moved to the central storage and LTO library. In the first phase, the system will digitize around 4,000 hours of video. Currently produced materials also end up in eMAM for post-production and archive. eMAM interfaces allow easy search, review & approval, annotation, rough cut, metadata tagging and partial restore of these videos.

Discovery Communications

They installed the eMAM Vault system with a 1Beyond EzStor LTO library to archive their content. Content includes large DPX sequences, so Empress developed special algorithms to make a single proxy coy of the entire DPX sequence, with each frame in the proxy video pointing to a respective DPX image. In order to reduce the processing requirements in the archive and database, the system makes a single ZIP64 archive file of the entire DPX sequence before sending it to LTO library.

HBO Singapore

They purchased eMAM Enterprise to power collaborative editing between editors and producers in a secure fashion. Using shared storage, the editors use the Premiere Pro extension panel to access mezzanine/proxy versions for editing, with final conform on high resolution media. Extensive security settings conform with corporate policies.

HBO Singapore

They purchased eMAM Workgroup to power internal media management and delivery workflows for Venevizion. Staff needs to manage the reuse and delivery of the extensive archive library and current studio production workflows to share and deliver content to multiple locations and digital delivery partners in a secure and efficient fashion.

About Empress

Empress Media, Inc, started its operation in 1998, and has since grown to be one of the largest providers of blank recording media and production supplies in the United States. The company expanded to California in 2010 and opened a new, state-of-the-art videotape recycling facility in New York in 2011. Now doing business as Empress Digital, it has launched an ecommerce option for customers, while still maintaining its traditional strong service team.
Over the past decade, Empress has answered the continuing needs of its broadcast and media clients as they transitioned from tape-based to tapeless workflows. To address these concerns, Empress Media Asset Management, LLC was founded in 2006. The company created its signature eMAM™ platform to provide a powerful and flexible web-based system for clients to manage their digital assets and tapeless workflows. The company continue to grow with a growing product line, hosted (SaaS) options; an extensive list of technology partnerships, a worldwide network of system integrator resellers, cloud integrations, and archive/digitization services. Today eMAM is one the industry’s most efficient, powerful, and cost effective Media Asset Management (MAM) systems in the market.
In 2008, Empress formed a partnership for offshore software and database development in order to provide customers with high quality software solutions at outstanding prices. The result was the formation of Empress InfoTech. With the advent of this partnership, Empress can now deliver innovative solutions such as e-commerce, data management, custom software development, web development, and much more. The company’s expansion continues with offices in Cochin in Kerala Province, India and Atlanta, GA.
In 2014, Empress launched RealBigHits to help creatives individual and organizations fund, sell, and distribute their works and ideas. It has become a major agency for unfinished content and distributor for finished content.
The Empress family of companies continues to grow. Self-financing since inception in 1998, with a tradition of providing excellent goods and services to its corporate, broadcast, media, government, and other customers, Empress is poised to meet the current and emerging needs of its customers.

A -Technology Partners

Even though our competency is in building Media Asset Management products, Empress is always open for partnering with various technology solution providers to develop seamless integration with their products to offer end-to-end workflow solution to our customers. These technology partnerships are the core foundation for building connected and automated workflows.

Non-Linear Editing (NLE):
File transfer:
SAN Management:
A global provider of software solutions, products, and information technology consulting.
A portal for creatives, dedicated to pitching ideas to qualified networks / studio executives and independent production companies for sale or funding.
ESR, the first English language 24/7 eSports channel in the US launched its channel on March 21st, 2019 with the largest TV station operator Sinclair Broadcast Group on its STIRR platform.