eMAM Media and Entertainment | Empress Media Asset Management (eMAM)
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Media and entertainment

Content is money. Efficiently making and monetizing the highest quality content is your key to success. Secured by IT policies with role based permissions, authorized staff and customers access only what they should. To 4K and beyond, content processed and stored in any number of locations in storage, in archive, in the cloud with secure access from one platform. Current and historical, all searchable online. Immediate feedback with markers and comments from any connected device focuses the cameras and cuts the edit times. In the cloud, in different locations, in different systems. All connected with key technology and platform integrations. Simplified. Automated. Efficient. Media production in the 21st Century.   See what eMAM can do for you.

Media Services

Move from manual inefficient processes to automated workflows.

Authorized staff or customers can use a tablet or web browser to access the entire library of current and historical content for the entire organization and place orders for fulfillment. Restricted assets will not be available for unauthorized groups of users, or the media service staff can deny inappropriate requests due to rights, authorization, or other issues (e.g. downloading DNX HD over a dial up line).

Using the unique identifier for each digital asset, staff can efficiently process orders. eMAM keeps proxy copies for sharing and the native resolution content in storage or archive in any location.

Staff can send links using social media systems such as Facebook, Linked In, Twitter, and Google+. They can also send mixed media branded emails with video, images, and other files with security settings for forwarding, downloading, and expiration dates.

The delivery widget will automatically grab the native resolution file from any storage or archive system. eMAM manages server based transcoding using Harmonic ProMedia Carbon or WFS or transcoding with automated workflows through Telestream Vantage. eMAM also integrates with UDP file acceleration systems Aspera, Signiant, and File Catalyst. Staff can use preset delivery locations to FTP locations, CDNs, or other destinations. eMAM is developing integrated multiformat, multiplatform locations with BrightCove and other delivery partners.

Staff can use eMAM Online or a customized platform instead of using several of the common online platforms to better control permissions, history, and analytics.

Information Technology

eMAM is based on best of breed technologies and processes

  • Microsoft Server, running on dedicated machines or VMs
  • Microsoft SQL, with search based on its advanced protocols. Standard backup procedures can be used.
  • Service Oriented Architecture, which allows both enterprise scaling as well as a true hybrid deployment between different on premise and/or cloud storage and processing locations.
  • Storage agnostic, so eMAM can support almost any shared network device.
  • Cloud storage and processing using Microsoft or Amazon technologies or the ComputeNext ecosystem.
  • Extensive configuration from the Super Admin Console allows companies to set up the system and make changes without customization
  • Established API and SDK using SOAP, with RESTful under development.

It is easy to support eMAM.

  • One centralized library system to provide access to all of the content from all the locations.
  • One simple system to minimize training and support while maximizing user acceptance.
  • Nothing to install and support on local desktops, except for eMAM Feeder ingest application and native iPad and Android apps.

eMAM can support complete, integrated workflows

  • A series of technology integrations to power combined workflows.
  • eMAM Feeder can support remote ingest from any Mac, Windows or Linux desktop for DPX sequences, text, graphics, and a variety of camera formats. Whether through scanning or drag and drop, complex folder structures are maintained.
  • eMAM can support storage in almost any storage system. Tiered storage management through eMAM or Quantum Storage Manager.
  • eMAM supports all leading archive management systems, including , XenData, Atempo ASG, Archiware P5, SGL FlashNet, Front Porch Diva, 1Beyond EZ Stor, and Quantum StorNext
  • Mezzanine editing-using edit proxies with a final conform to hires- lightens the load on the network when multiple editors are pulling high definition video from the same storage and network.
  • Extensive support for Adobe Anywhere workflows, which allows worldwide real time collaborate editing using standard internet connections while keeping native resolution files secured on premise according to IT security policies.
  • Use of proxy copies for sharing and collaboration minimizes processing, storage, and transmission. It also minimizes duplicate storage and countless needless downloads.

eMAM helps to secure digital assets

  • Multiple security levels restrict user permissions and access in the system. Granular permission settings control almost every system function.
  • LDAP/Active Directory can be used to set up user groups, which maps to categories of allowed assets.
  • Soft digital rights management including tags, descriptions, and color coding to indicate permissions.
  • Hard rights restrictions include placement in restricted categories and subcategories and triggers based on metadata settings (e.g. expiration trigger).
Ingest and Archive

Your mission is to ensure important content is digitized, tagged, processed, and preserved

eMAM Feeder is a local ingest system from any Mac, Linux, or PC desktop Users can drag and drop or scan folders. Users can choose appropriate categories and projects and metadata tags. Users have options to keep content in the source location, copy it, or move it to centralized storage. The Feeder preserves the complex folder structure of the source storage, which is key for editing and processing many camera formats. Feeder will restart the ingest process if it loses a connection. It can also use file acceleration for faster transfer times.

eMAM manages the generation of proxy copies for sharing and web based collaboration. This can be done locally through Adobe Premiere, through open source transcoding systems, or almost any system though a command line interface. If the camera or ingest system makes a H264 MP4 for video, then eMAM can use that. eMAM can also manage Telestream Vantage, Harmonic ProMedia Carbon, or Harmonic WFS for server based transcoding.

Metadata is key for driving search. The camera metadata comes in automatically. External metadata can come at ingest through XML or can be entered in the Feeder. After ingest, users can also enter metadata through the eMAM web or tablet interfaces. eMAM can collect metadata fields into groups, which can then be organized into sets. This allows the appropriate metadata fields are associated with the correct user groups and the correct type of assets.

Digitization preserves the important content for the organization. It can turn a liability into a viable asset that can be monetized or retasked. eMAM allows multiple ingest options to streamline the process. Metadata tags and labels can be entered separately, at ingest, or after ingest. Users can QC or provide feedback about the digitization during the process. eMAM can manage the content in almost any storage system in any on premise or cloud location. It can also directly most of the common archive systems to store the content in an LTO or ODA library, which gives a great solution for permanent storage at a fraction of the cost. With the eMAM system keeping proxy copies and metadata, users can easily access and share the archived content, so customers have a permanent digital library for all of the content at a fraction of the cost.

Production

Extensive support for proxy based workflows while managing native content in almost any on premise or cloud storage and archive system.

No need to push everything to a cloud or centralized storage when eMAM can manage local storage together with cloud storage, central storage, and archive.

No need to reshoot b-roll of the same scene again when eMAM serves up an online digital library of all historical content. eMAM powers marking, logging, tagging, organization, review/approval, sharing links, and digital delivery for authorized users all using light weight proxy copies from the web or tablet interfaces. Hires content can be securely and cheaply stored in a LTO or ODA archive and delivered when needed for edit or broadcast.

eMAM Feeder is a local ingest system from any Mac, Linux, or PC desktop. Users can drag and drop or scan folders. They can choose appropriate categories, projects, and metadata tags. Users have options to keep content in the source location, copy it, or move it to centralized storage. The Feeder preserves the complex folder structure of the source storage, which is key for editing and processing many camera formats. Feeder will restart the ingest process if it loses a connection. It can also use file acceleration for faster transfer times.

eMAM manages the generation of proxy copies for sharing and web based collaboration. Using different transcoding systems, eMAM can support almost any format or codec from DNX HD to DPX. This can be done locally through Adobe Premiere, through open source transcoding systems, or almost any system though a command line interface. If the camera or ingest system makes a H264 MP4 for video, then eMAM can use that. eMAM can manage Telestream Vantage, Harmonic ProMedia Carbon, or Harmonic WFS for server based transcoding.

Metadata is key for driving search. The camera metadata comes in automatically. External metadata can come at ingest through XML or can be entered in the Feeder. After ingest, users can also enter metadata through the eMAM web or tablet interfaces. eMAM can collect metadata fields into groups, which can then be organized into sets. This allows the appropriate metadata fields are associated with the correct user groups and the correct type of assets.

eMAM gives remote and non-technical staff access to the edit bay, managing the media and the workflow. eMAM users can search clips, mark, annotate, subclip, and create story boards/sequences. FCP XML can be used to link to FCP 7 editors. Media Composer can be linked with AAF workflows from Telestream Vantage or through Marquis Project Parking/Medway/Sequence Parking, XMF Server, or Strawberry. eMAM features extensive support for Adobe Premiere Pro editors for multiple workflows through a built-in extension panel for support before, during, and after the editing process. eMAM also extends the reach of Adobe Anywhere to support ingest and archive, as well providing access to non-editors.

After editing, eMAM can be used to share links for review and approval, social media, and branded email marketing. eMAM manages the native resolution content, so it can set up complex automated workflows using Telestream Vantage, digital delivery to broadcast servers, publishing to OVP,OTT,VOD, or other platforms, or to any other location with transcoding as needed to any location with FTP or file acceleration UDP systems

Post Production

eMAM can broaden the reach of the edit bay. Producers, directors, management, clients, and other stakeholders can contribute before, during, and after editing. eMAM can also help to extend collaborative editing to different locations, allowing editing teams to work together.

eMAM manages storage and processing of native resolution content in local storage, remote storage, cloud storage, or in the archive managed by any number of archive management systems: 1Beyond EZ Stor, Atempo ASG, Archiware P5, Front Porch Diva, QStar Archive Manager, Quantum StorNext, SGL FlashNet, and XenData. It provides a secure online library for use by authorized users worldwide through any common web browser or iPad or Android tablets.

Using the web or tablet interfaces, eMAM users can find clips, mark, annotate, subclip and build sequences. eMAM can share with Final Cut 7 through XML exchange. eMAM can share with Avid editing environments through AAF, Strawberry/Mint, MXF Server, or Marquis Medway/Sequence Parking/Project Parking.

eMAM has an extensive integration with Adobe Premiere Pro.

Through a built in extension panel, editors can see all of the clips, projects, and sequences managed by eMAM in current storage, secondary storage, remote storage, cloud storage, or archive. For both current and historical content, the panel IMPORT button will bring the native resolution content to local editing storage. Editors can edit on native resolution content or mezzanine edit proxies. They can then use eMAM to share edited sequences for collaboration in eMAM or push review and approval by email or social media. After approval, they perform a final conform to the hires. eMAM can send out links by email, social media, or web. eMAM can also perform digital delivery in almost any desired format to any selected location or portal.

eMAM is also Optimized for Adobe Anywhere. The Anywhere platform allows real time collaborative editing in native resolutions to editors worldwide over standard internet connections and equipment. eMAM extends the reach of Anywhere to support archive and ingest as well as powering collaboration for non-editors into the shared Anywhere productions.

Q/C

eMAM can support multiple options for automated or manual Q/C.

Automated Q/C can be managed from any connected device using Baton, Vantage, Cerify, Pulsar, and Vidcheck with RSS or email notifications, and email based review and approval.

eMAM has an extensive integration with Telestream Vantage. Through this integration, eMAM can support complex automated ingest or delivery processes with processes triggered by supplied variables, file properties, or processing results. This includes integrated processes with leading QC systems Vidcheck, Venera Pulsar, and Interra Baton.

eMAM supports proxy based Q/C. Lightweight proxies are quickly and easily shared worldwide. Whether people use the web or tablet interfaces, or they are sent an email, checking videos is quick and easy. Users can globally approve/disapprove or make comments. They can also mark up in individual frames using markers or annotations. Users can move approved content to a different eMAM category, so new group(s) of users can now access the approved content. Approvals can also trigger notification or automated processes.

eMAM can also power native resolution or mezzanine resolution QC processes. Authorized users can download any of the preconfigured storage formats created during the ingest process. The eMAM system also supports server based transcoding to almost any format and codec with delivery to any destination or system as needed.

Distribution

The key assets of modern organizations are their digital assets. The challenge is to optimize value in the modern diverse digital landscape. Multiformat, multiplatform, multidevice .a multitude of challenges.

eMAM has powerful tools for sending links. Social media via Facebook, Twitter, Google+, and LinkedIn. Branded mixed media emails. Embeddable or sharable links.

eMAM manages the content in local storage, remote storage, cloud storage, or archive. Manually or through a trigger, eMAM can deliver the native resolution content to any desired location, CDN, or other platform. Through its integration with Telestream Vantage, complex multistep workflows can be automated.

eMAM can power server based transcoding to almost any format or codec through its integrations with Telestream Vantage, Harmonic ProMedia Carbon, and Harmronic WFS.

Through its custom development partner Empress InfoTech and its streaming partners, eMAM can develop modern customized portals for OTT, VOD, and PPV, connecting to customers and consumers worldwide.

Development

eMAM can help you team recruit new ideas and new talent. User generated submissions can come to the Empress Real Big Hits system, or your own branded portal. Digital submissions include user generated metadata, and allow sharing to any connected device.

eMAM powers RealBigHits, a freemium portal to help aspiring creatives get their ideas sold or funded by major production companies and networks. Only qualified buyers can access the content on the site. Creatives can protect their ideas, because no content can be shared off the site.

eMAM can power similar solutions for companies to power their own development platforms and/or submission contests. Users can upload content through a Java or HTML 5. eMAM can manage submission on cloud or on premise systems with tools for sharing and screening submissions by proxy from a browser or tablet. eMAM also has tools for processing and automating native resolution content.

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A portal for creatives, dedicated to pitching ideas to qualified networks / studio executives and independent production companies for sale or funding.